We have to say we're a bit annoyed by the recent decision by The Charlatans and Radiohead to make their latest albums available for free download. Okay, so fans will be invited by Radiohead on their website to pay anything they want for 'In Rainbows' on its release on 10 October, but in practice it seems difficult to imagine most customers opting to pay more than just the credit card handling fee (45p). The Charlatans' reasoning is that they would rather increase their potential live audience through free downloads, than get ripped off by their record company in order to sell CDs. OK. But have they thought for one second about the possible implications this could have on peoples’ expectations?
Market and media forces are very powerful: as soon as a few big names start giving their material away for free - especially cool bands like Radiohead - it is not difficult to imagine this encouraging, possibly even shaming, more and more high profile bands and artists into following suit. At first glance this may seem great, but of course, this only favours those acts with established back-catalogues who can realistically expect to make a decent living from playing live (like, say, Radiohead and the Charlatans). Where does that leave those artists whose main source of income is the records themselves? Let alone unsigned acts like ourselves.
In an ideal world we'd all be giving away our music for free, but the truth of the matter is we need money to do the essentials: book studios for rehearsals and recordings, mastering tracks, buying instruments and equipment. etc. Presumably it is so long ago for acts like the Charlatans that they have forgotten they were once in this boat themselves.
Obviously, we're not saying here that we, or any other unsigned act, has a right to a living in the music business. But at the same time, it is simply impossible to expect people to produce new music if there is so little money in the industry that they cannot even aspire to so much as giving up the day job.
We want to make a selection of tracks accessible on our website for free, but with a facility to download, which we currently have off site on amazingtunes.com, for 79 p a track. This is something that we are looking to build into the site, and beyond that we are planning to juggle the tracks that are available on the site / for download from time to time, and making a CD of a range of tracks purchasable for a couple of quid. We see this as saying, thanks for your support, and if you want to check out more of our stuff, please help us in our efforts to dedicate more time, effort and resources to new and existing material.
Cheers,
Cosine Wizards